By Vlad andrianov, ADMA
It took a few satellite launches to coin a phrase ‘it’s not rocket science’ and we’ve been using it for decades to describe something that was not that hard to do. Because compared to it everything else seemed to be ‘piece of cake’. Rocket Science was that golden standard – you needed nothing less than a genius to tackle it.
But maybe the time has come to give the phrase a new spin, as Data Science comes into play. Neolane, the provider of conversational marketing technology, predicts companies will employ more data scientists in the next few years, as big data continues altering the approach to data analysis and business in general. Continue reading
By adam corney, business lead, minimega
Children have had the right idea for centuries when it comes to marketing.
On the playground, the easiest way to make a new friend is to invite them to play with you. You enter into a mutual relationship where fun is shared, trust is gained, and joy is created together.
When lunchtime arrives the next day, you can guarantee that your new friend will be back to play some more and keep having fun.
That’s exactly the role of play in modern marketing. It brings us back to one of the simplest truths: those who play together, stay together. Continue reading
By RYAN BONNICI, HEAD OF MARKETING APAC, ExactTarget
You’ve all read the stats and seen the infographics – consumers are awash with technology and mobility is leading the charge.
Most marketers already have mobile marketing strategies in place. For those who don’t, now is the time to prioritise. It’s no longer a matter of just being mobile friendly – you have to think mobile first. Continue reading
Remember that line from the Hitchhiker’s Guide to the Galaxy – “Don’t Panic”? Well panic often results from a lack of information and ADMA is trying to make sure its members are in the know about what’s happening in the ‘marketing galaxy’ before it has actually happened. We sat down with ADMA’s Head of Policy & Regulatory Affairs, David Simon, to talk about the Government’s consultation draft of the Mobile privacy – better practice guide for mobile app developers (the “Mobile Privacy Guide”). Continue reading
ADMA Expert Group Meeting at Westpac, 17 April 2013
What are ADMA Experts Groups and why should the marketing community care about their findings? Maybe because they are Australia’s brightest minds and maybe because one day you’ll be one of them. Continue reading
A new world economy, an environmental disaster and a lot of potential in one little coin that you can’t even really touch. What is that bitcoin anyway? Continue reading
To provide ADMA members with the most relevant thinking in the ever-changing marketing landscape, ADMA has combined their Social and Search Expert Groups into one combined group.
To help us kick off the ADMA Search and Social Expert Group, please consider investing seven seconds of your time to answer our one question poll: how integrated is your search and social marketing?
So…wondering why you should integrate your search and social marketing efforts? Here’s a few reasons why.
BY Sarah Pern, Digital Marketing Consultant, G2M SOLUTIONS
With an increasing amount of time being spent online in communities and the subsequent uptake of community building activities in the B2B world, now is the time to get your foot in the door before your competitors obliterate you online and secure all your prospects.
B2B marketers need to know the following to generate leads from building online communities.
By Kyle Lacy, Principal of Marketing Research & Education, ExactTarget
Courtesy of ExactTarget
Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge. Continue reading
By KIM CARTER, ADMA
Ah Easter! Hot cross buns, eggs, bunnies, bilbies … apps and sales. Are they now synonymous? Here’s our look at what people will be doing for Easter around the world. Continue reading