By Annette Bova, ADMA
Can you effectively grab market share from your competitors whilst protecting your own at the same time? Well according to Stefan Engeseth, author of the new book Sharkonomics, you can!
Stefan Engeseth’s argues that applying the behavioural traits of the shark – hence Sharkonomics – businesses can significantly increase market share.
- Move or die: Sharks move 24/7 most brands don’t.
- Sharks work functionally but still they manage to create an emotion strong brand, with their triangle dorsal fin and jaws.
- Sharks have been superior in creating ROI in over 420 million years and still are leaders in their territory.
So what can we learn from this? Through his research, Stefan has identified that taking market share from market leaders is about being aware, creating presence and punching above your weight.
Sharkonomics reveals the strong connections between how sharks and corporations develop their strategies. It outlines how businesses can be improved and strengthened by learning from one of Nature’s supreme predators. The book builds on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world.
Come along to a free Lunch n’ Learn to hear Stefan provide his insights on to grab market share – using scenarios from companies such as Apple, CNN, Sony, GM, Google, Coca-Cola and Spotify to illustrate the enormous potential of all companies.
Members can come along for free and hear from Stefan.
Date: Wednesday 19th September
Time: 12.30 – 1.30pm
Venue: Westpac Bldg, Level 22, 275 Kent Street, Sydney NSW 2000
`Marketing Week ranks Sharkonomics as one of 2012 marketing buzzwords.`
`Finally something new and fresh! Straight to the point!`
Tonje Elisabeth Aaroe, Industry Manager, Google
`You are swimming with sharks and you may not even know it. Stefan is your guide to not only surviving Sharkonomics but thriving in these adventurous economic waters.`
`A stimulating read!`
Prof. Philip Kotler