Courtesy of Vlad Andrianov
The spectacular Bondi to Tamarama coastal walk has once again been inundated with crowds lining up to enjoy “Sculpture by the Sea”, a free outdoor visual arts exhibition. It’s been 16 years and an immense volume of marketing efforts to turn it into a landmark event. Here are some facts and figures behind it:
1997 – started as a one-day exhibition featuring the works of 64 artists
25,000 people – visited the 1997 event
$100 – initial sum on bank account for the first exhibition
$5,000 – the first Sculpture Prize, sponsored by Sydney Water, that also helped cover advertising costs
$11,000 – the first budget
$8,500 – went to the exhibiting artists in 1997
$300,000 – went to support the artists in 2007
$1 million – exhibition sales in 2007
2003 – Sculpture by the Sea Incorporated (SXSINC) was established as a not for profit, enabling the organisation to attract tax-deductible gifts
18 October – 4 November - “Sculpture by the Sea” in 2012
2 km – Bondi to Tamarama coastal walk
100+ sculptures featured this year
49 artists from NSW, 28 interstate and 36 international
$70,000 – 2012 Balnaves Foundation Sculpture prize went to Peter Lundberg for Barrel Roll
500,000 people – attendance estimate this year
10am-5pm – every Saturday and Sunday Hyundai is providing its courtesy fleet, a complimentary shuttle service available to visitors
18 sculptures get a free audio tour, activated by scanning the QR code on a mobile
8,625 “Likes” on Facebook
2,469 followers on Twitter
‘Sculpture by the Sea’ is the amalgamation of creativity, technology, knowledge and expertise. These words can also be used to describe ADMA’s Fusion Event this week.
You will hear from some of the world’s most successful marketers on how to use content, comply with legislation codes and regulatory requirements and foster collaboration through technology innovation and creativity.
