Welcome to the Australian Direct Marketing Association Blog
ADMA was formed in 1966 and is the peak industry body of the Australian direct marketing industry. Our primary objective is to help companies achieve better marketing results through the enlightened use of direct marketing. We achieve this through the three pillars of our activity; Advocacy, Knowledge and Community.
We’d love to hear from you
Send us your feedback, comments and questions to blog@adma.com.au
ADMA Resources
Best Practice Guidelines: ADMA’s series of best practice guidelines have been developed to help members achieve better results through more enlightened use of direct marketing. The guidelines go beyond members’ legal requirements and provide information on responsible direct marketing practices and benchmarks which it is desirable for all those in the industry to achieve. Click here >
Code of Practice: The Code of Practice is a self-regulatory system developed by ADMA for the industry to govern all aspects of direct marketing and bind our members to a regime that protects their interests and that of consumers. Click here >
Webinars: Featuring renowned guest speakers, this series of webinars canvasses topics including complying with industry legislation, achieving best practice, harnessing emerging technologies and making effective use of traditional marketing mediums.
Visit http://www.adma.com.au/member-resources/webinars/
White Papers: Providing insight into industry issues, interpretation of emerging trends and serving up other food for thought, white papers are produced by ADMA’s Councils for the benefit of all members. Click here >
ADMA Awards Winners: See the Australian direct marketing industries bible of work that worked – the most effective and creative campaigns at http://admaawards.com.au/
How to become an ADMA Member
Becoming an ADMA member is easy. Simply complete the online form at http://www.adma.com.au/member-resources/about/ or ask for Jane on 02 9277 5400.
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