By adam corney, business lead, minimega
Here are five practical tips from the trenches that might help you out on your next project. Continue reading
Practical Considerations for App Development
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Author Archives: ADMA
Ones and Zeros Marketing
With technology moving so fast it’s hard to predict whether we will still be calling digital marketing digital even one year from now, or whether we’ll drop the tag altogether, as everything seems to be digital these days.
Whatever it’s going to be, ones and zeros will continue to help us drive sales and be creative while doing it. Here are a few ideas about where we are headed. Continue reading
Mobile apps to be essential in 2013
By Ryan Bonnici, Head of Marketing APAC, ExactTarget
These days, nearly everyone I know owns a smartphone. People (myself included) are switched on 24/7, accessing email, social media and other online content anytime, anywhere. Marketers are finally catching on to this trend worldwide and are starting to target mobile devices in their planning. According to reports, marketers will be dedicating up to half of their marketing budget to digital activities in 2013. How incredible is that – and for a channel that wasn’t even on most marketers’ radar 5 years ago. Continue reading
“In Space No One Can Hear You Scream” … or text
Andriod is now officially the world’s quickest smartphone operating system. An Android-powered phone was blasted off into space on Monday at the speed of nearly 160 km/h. Known as “phonesat”, the device is the first off-the-shelf smartphone to be sent out of the earth’s atmosphere. Continue reading
Four Core Metrics of Mobile Strategy
By adam corney, business lead, minimega
Whenever you’re planning or reviewing your mobile strategy, it’s often unclear which metrics are actually practical and which are just vanity.
Here are four core metrics that have proven themselves useful. Continue reading
My Digi Valentine
The average Aussie will spend $41 on their Valentine. According to analysts from IBISWorld this year there’ll be less chocs and more experiences! Will some of those experiences be digital? Continue reading
China Goes Lunar and Social
This proud nation has its own lunar exploration program; it celebrates the Lunar New Year and when it comes to its social media space, it is so outlandish, that if western marketers ever land there, they probably won’t recognise the terrain. Continue reading
Social Media Pulls a Disappearing Act
No, this not about the decaying web and the disappearance of your tweets. Although it’s true, according to a study about 27% of online content referenced by social media in the last two years had been lost. It’s about the disappearance of social media as we know it. Continue reading
Sex, Laughs and Super Bowl
For marketers it’s not about the Baltimore Ravens or San Francisco 49ers, it’s all about the $133,333 a second for a half-minute of airtime and the buzz it creates. Welcome to the ad world’s Super Bowl. Continue reading
Quick Tips for a Successful Mobile Campaign
By Ryan Bonnici, Head of Marketing APAC, ExactTarget
Today’s consumers are highly connected and expect brands to adapt rapidly to their needs, communicating across email, mobile and social media.
For marketers, it’s very important to understand what customers expect from their interactions with your company. Successful marketers know that customers want brands to create relationship-driven experiences through the channels they use most. Continue reading
