The year’s biggest Irish holiday falls on a Sunday, but that won’t deter millions of people around the globe from wearing green, quaffing Guinness at an Irish pub or eating corned beef and cabbage.
St Patrick’s Day may be a non-gift giving holiday, but the Guinness will flow (at least 13 million pints worldwide!) and consumers will happily spend their money on green drinks, Kiss Me I’m Irish pins, funny top hats, shamrock stickers and cards amongst other things.
With technology moving so fast it’s hard to predict whether we will still be calling digital marketing digital even one year from now, or whether we’ll drop the tag altogether, as everything seems to be digital these days.
Whatever it’s going to be, ones and zeros will continue to help us drive sales and be creative while doing it. Here are a few ideas about where we are headed. Continue reading →
By Ryan Bonnici, Head of Marketing APAC, ExactTarget
These days, nearly everyone I know owns a smartphone. People (myself included) are switched on 24/7, accessing email, social media and other online content anytime, anywhere. Marketers are finally catching on to this trend worldwide and are starting to target mobile devices in their planning. According to reports, marketers will be dedicating up to half of their marketing budget to digital activities in 2013. How incredible is that – and for a channel that wasn’t even on most marketers’ radar 5 years ago. Continue reading →
Andriod is now officially the world’s quickest smartphone operating system. An Android-powered phone was blasted off into space on Monday at the speed of nearly 160 km/h. Known as “phonesat”, the device is the first off-the-shelf smartphone to be sent out of the earth’s atmosphere. Continue reading →
The average Aussie will spend $41 on their Valentine. According to analysts from IBISWorld this year there’ll be less chocs and more experiences! Will some of those experiences be digital? Continue reading →
This proud nation has its own lunar exploration program; it celebrates the Lunar New Year and when it comes to its social media space, it is so outlandish, that if western marketers ever land there, they probably won’t recognise the terrain. Continue reading →
No, this not about the decaying web and the disappearance of your tweets. Although it’s true, according to a study about 27% of online content referenced by social media in the last two years had been lost. It’s about the disappearance of social media as we know it. Continue reading →
For marketers it’s not about the Baltimore Ravens or San Francisco 49ers, it’s all about the $133,333 a second for a half-minute of airtime and the buzz it creates. Welcome to the ad world’s Super Bowl. Continue reading →