By ADMA.
One of the recent ADMA Award winners that received a lot of attention was the Guide Dogs campaign; a well-regarded and trusted charity, the Guide Dogs association has for years been regarded as a somewhat fluffy, which had led to its detriment … When people think of Guide Dogs, they think nice thoughts about cute Labradors. But as more and more charities fight it out for our hearts and our wallets, the Guide Dogs had clearly fallen off people’s radar. It was clear that cute just wasn’t cutting it any longer.
