Campaign Spotlight: Redefining your Brands’ Perception

By ADMA.

One of the recent ADMA Award winners that received a lot of attention was the Guide Dogs campaign; a well-regarded and trusted charity, the Guide Dogs association has for years been regarded as a somewhat fluffy, which had led to its detriment … When people think of Guide Dogs, they think nice thoughts about cute Labradors. But as more and more charities fight it out for our hearts and our wallets, the Guide Dogs had clearly fallen off people’s radar. It was clear that cute just wasn’t cutting it any longer.

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Awards Winners Announced at Gala Event

by ADMA.

This year we have seen exceptional talent and it has been a difficult job in judging not only the Awards for Excellence but also the individual campaign work. With the most number of nominations received in the history of Awards, the benchmark for winning has been set higher than ever, with marketers and advertisers cleverly engaging and embracing a truly integrated multi-channel approach.  It is exciting to see such a range of world class work and talent coming out of Australia. Continue reading