Founder of The Behavioural Architects, Crawford Hollingworth, discusses 21st Century piggy banks. We all find saving quite hard in this fast moving ‘cake today’ culture. The excitement of shaking and feeling the weight of an old-fashioned piggy bank may not be quite as fun as it used to be.

Behavioural economics helps us understand why we might find it hard to save and suggests ways of helping us over these barriers. Firstly, it recognises that we have varying degrees of self-control and impulsiveness depending on our personality and the circumstances we find ourselves in. Although some of us are on the extreme with either impressively high self-control or abysmally low levels, two-thirds of us live in a 50/50 world where sometimes we give in to temptation and other times we are well-behaved and resist. But what if it was a good thing to be impulsive?

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