Category Archives: Events

Young Creatives graduate with distinction

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This year’s class of bright young creative stars from DM Creative School were recognised at a graduation party last week. The 14 aspiring Creatives came from a wide variety of backgrounds, some working in agencies or on the client-side hoping to get into the agency world, some fresh out of university, and one even studying for his HSC at the same time!

2011 Creative School students and Wunderman National Creative Director, Matt Batten celebrating their hard work and great achievements on Graduation Night held at Wunderman.

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Integration – critical to our digital future

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by JODIE SANGSTER.

Earlier this year, ADMA invited the leading minds in digital marketing to attend a Digital Round Table to discuss the latest challenges and developments facing the Australian digital marketing community. Attendees included twenty senior executives from Australia’s leading brands, organizations and digital marketing agencies.

Of the numerous hotly debated issues, one reoccurring theme was the growing urgency for digital integration and analytics. However, although ability to pull together data from online and offline sources in order to optimize conversations with the customer was seen as a critical requirement in the digital world, it was also recognised that it continued to present a significant challenge to todays’ marketers.

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10 Digital Marketing Trends to watch out for in 2012

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By Catherine Fee

As we near the end of 2011 we reflect on the year that passed and the marketing opportunities and challenges to come in the year ahead. 2011 has seen a lot of new technologies and marketing platforms emerge, while 2012 seems set to focus on streamlining these new marketing processes as marketers become more savvy and sophisticated with the now not so new capabilities. We ask some of our Digital Day speakers to share their predictions and focus for the year ahead.

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Viva Las Vegas – last chance to win ADMA prize

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Want to win a trip to Las Vegas? If so, you have until 5pm today to enter the Young Direct Marketer of the Year Award.

Every year ADMA recognises the best young talent in the multi-channel marketing industry through the Young Direct Marketer of the Year Award. This year we are upping the stakes by giving our winner the trip of a lifetime to Las Vegas with a ticket to the DMA conference and exhibition, a VIP pass to the International ECHO Awards and a tailored program to meet with the biggest names in multi-channel marketing from around the globe.

So what does it take to be a Young Direct Marketer of the Year?

Well – if you are 30 years old or younger you can enter…providing you can demonstrate outstanding talent in the field of multi-channel marketing.

The award judges will be looking for young direct marketers who have shown excellence and inventiveness in the development and execution of multi-channel campaigns.

Potential entrants can be working as a client-side marketer, for an agency, or on the supply side of operations, in a data house or at a production company where multi-channel direct marketing is applied.

Marketers can either nominate themselves or a colleague. The winner will be announced at the ADMA Awards Gala being held at Sydney’s Hilton Hotel on Thursday 24th  November 2011.

For more information, or to enter, click here.

If you think it’s difficult to win an ADMA Award, it’s even harder to win at Cannes

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The Cannes Lions are the biggest show in the industry and hardest advertising award to win. Matt Batten, Creative Director of Wunderman, and the only Australian Judge at the Cannes Direct Lions Awards, has shared his insights on what it takes to clean up at Cannes.

With 29,000 entries this year, Cannes attracted 1,857 entries in the direct category. This represented a 29% increase on the amount of submissions received in 2010. Australia accounted for 7% of all entries received which is not too bad considering the UK accounts for 4% and US 8% of entries.

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