Does your website reside in Europe or is it likely to collect European’s or United Kingdom’s residents or citizen’s data? Well if it does then you probably already know that new cookie laws are coming into effect on 26 May 2012.
The UK DMA’s Mobile Marketing Council has published Continue reading
Privacy is one of the most critical issues for marketers and advertisers worldwide.
In mid-April, ADMA chaired a meeting of twenty worldwide DMA’s in London to discuss critical issues affecting the future of marketing and advertising. At the top of the agenda for almost every country was the issue of privacy and the concern about how it will affect the future of marketing and advertising. (Click here to hear international viewpoints).
Data increasingly sits at the heart of marketing and advertising. Decisions on how to reach customers, engage interest and provide better service are all reliant on using data. This has long been the mantra of marketers but is now extending to all forms of advertising… and in fact business in general.
However, as corporations get ever-smarter in using data to deliver on customer needs and expectations, the progress is being countered by the threat of ever increasing restrictions imposed by ill-considered privacy proposals. Continue reading
High profile app developers are facing increased scrutiny as a result of a class action lawsuit being launched by 13 smartphone users in Texas.
The companies named in the lawsuit include Apple, Path, Hipster, Twitter, Facebook, Yelp!, Foursquare, Rovio (Angry Birds) and Zepto who have allegedly being collecting and storing user’s address books without users’ permission. Continue reading
Interview by Melina Rohan, Director – Corporate and Regulatory Affairs, ADMA
ADMA caught up with Scott Shipman, eBay’s Global Privacy Leader, recently and captured some great insights into how one of the great success stories for Web 2.0 views privacy. In the interview Scott reflects why its important that the privacy office is an enabler, a function that the business can go to to find solutions not road blocks.
Interestingly, eBay doesn’t see business and privacy as being at odds with each other because both functions share the common goal of delighting the customer and building trust.
To view ADMA’s 9 minute video interview with Scott, click here.
A Telsyte, Australian Online Group Buying Merchant Study 2011 has estimated that the
group buying phenomenon is growing at an amazing rate with the industry estimated to be worth about $400m by the end of the year and growing 72% every quarter. The same study revealed that 94% of merchants are satisfied with their group buying promotions and 85% of merchants were looking at another group
buying campaign.
When Osama Bin Laden was killed a few months ago the FBI issued a warning. It warned that photos and videos of killing Osama Bin Laden were fake and that computer users shouldn’t open emails or click on images even if they are from people they know.
In recent times there have been some high profiles cases involving data breaches which have included telecommunication, technology, and other organisations. One of the companies involved was found to have breached the Privacy Act.
So no wonder many are again revisiting a recommendation from the Australian Law Reform Commission (ALRC) that mandatory data breach laws be introduced. Indeed some laws exist in Europe, United States and Japan.
As ADMA has been asked to assist with the Group Buying Code of Conduct, I thought we might continue the theme to further explore what works
in group buying promotions and what doesn’t.
Data Scientist, Paul Butler recently deconstructed the group buying phenomenon in an article in the Harvard Business Review. Continue reading
I expect everyone has had enough of cyber-safety messages following the National Cyber-Safety Week. However amidst the warnings to consumers about what they need to do to protect themselves online it was good to see more serious debate and even some good news. Attorney-General Robert McClelland admitted … More >
The Joint Select Committee on Cyber-Safety has released an online survey of young Australians. Kids 5-18 years shared their insights into their online experiences. There’s one survey for 5-12 year olds and one for 13-18 year olds. The survey is available at www.aph.gov.au/cybersafety
