Why content is the key to mobile marketing success

By RYAN BONNICI, HEAD OF MARKETING APAC, ExactTarget

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You’ve all read the stats and seen the infographics – consumers are awash with technology and mobility is leading the charge.

Most marketers already have mobile marketing strategies in place. For those who don’t, now is the time to prioritise. It’s no longer a matter of just being mobile friendly – you have to think mobile first. Continue reading

Marketer’s Guide to Mobile Privacy

ADMA

Mobile-Privacy

Remember that line from the Hitchhiker’s Guide to the Galaxy – “Don’t Panic”? Well panic often results from a lack of information and ADMA is trying to make sure its members are in the know about what’s happening in the ‘marketing galaxy’ before it has actually happened. We sat down with ADMA’s Head of Policy & Regulatory Affairs, David Simon, to talk about the Government’s consultation draft of the Mobile privacy – better practice guide for mobile app developers (the “Mobile Privacy Guide”). Continue reading

How integrated is your search and social marketing?

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To provide ADMA members with the most relevant thinking in the ever-changing marketing landscape, ADMA has combined their Social and Search Expert Groups into one combined group.

To help us kick off the ADMA Search and Social Expert Group, please consider investing seven seconds of your time to answer our one question poll: how integrated is your search and social marketing?

So…wondering why you should integrate your search and social marketing efforts?  Here’s a few reasons why.

Continue reading

Online Communities for B2B Lead Generation: A Guide for B2B Marketers

BY Sarah Pern, Digital Marketing Consultant, G2M SOLUTIONS

Online Communities

With an increasing amount of time being spent online in communities and the subsequent uptake of community building activities in the B2B world, now is the time to get your foot in the door before your competitors obliterate you online and secure all your prospects.

B2B marketers need to know the following to generate leads from building online communities.

Continue reading

2013: The year of mobile RIO

By Kyle Lacy, Principal of Marketing Research & Education, ExactTarget

Courtesy of ExactTarget

Courtesy of ExactTarget

Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge. Continue reading

Creativity: The Value of Side Projects

By adam corney, business lead, minimega

Juggling

Creativity comes in many forms; painting is as much an art form as constructing a business or a piece of communication. Side projects are becoming commonplace among your colleagues and more broadly in the workforce, and there’s a reason for it. They give you the outlet that your passions and ideas are looking for. Continue reading

Mobile Is The Way

By MIKE VASAVADA, DIRECTOR OF MOBILITY SOLUTIONS, MOBIDDICTION

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Courtesy of mobiDdiction

Many businesses are still trying to provide customers with the best possible solutions via their desktop websites, but mobile has added a new level of complexity to it.

The technology and the platforms used are unique in many ways and mobile, as a channel, cannot be ignored anymore. Here’s a number of ways mobile can assist in growing your business or brand. Continue reading