10 Digital Marketing Trends to watch out for in 2012

By Catherine Fee

As we near the end of 2011 we reflect on the year that passed and the marketing opportunities and challenges to come in the year ahead. 2011 has seen a lot of new technologies and marketing platforms emerge, while 2012 seems set to focus on streamlining these new marketing processes as marketers become more savvy and sophisticated with the now not so new capabilities. We ask some of our Digital Day speakers to share their predictions and focus for the year ahead.

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Let the games begin

by JODIE SANGSTER

We hear a lot these days about the new buzz term “gamification” but do we really know what it means and is anyone really doing it anyway? Well the answer seems to be ‘yes’ and if analysts at Gartner are to be believed it’s time for us to sit up and take notice. 

According to Gartner, by 2015 a gamified service for consumer goods marketing and customer retention will become as important to companies’ marketing departments as Facebook and Twitter. Gartner further predicts that in less than three years more than 70 percent of Global 2000 organizations will have at least one gamified application.  

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