By Maryjane Aviles, Oliver Palmer and Elly Towns, ADMA Digital Council.
The opportunities for Direct Marketing campaigns on mobile are as many and varied as any other digital channel. According to the end of year White Paper released by ADMA’s Digital Council, the key for marketers is getting the message appropriate for the medium being used, which is particularly important in mobile with its limited screen size and immediate nature of the channel.
The Whitepaper demonstrates the simple steps that can be taken to deliver effective and successful campaigns that build loyalty and deliver the right message at the right time to the right person, something that is only possible on a truly personal device – the mobile phone.
Although Mobile is a relatively new channel the fundamental principles of marketing are just as applicable to mobile direct marketing campaigns as they are to any form of direct marketing.