We really enjoyed TIBCO Loyalty Lab’s recent presentation at ADMA’s Lunch and Learn. Brett Hannath, the Lab’s Director of Marketing, was talking about monetising on brand engagement through social interactions.
By Teresa Becker, Strategic Field Marketing Manager, ExactTarget Australia
In today’s day and age of mass communications and channels screaming for attention from every direction, it can be harder than ever to build a truly engaged audience that interacts with your communications. In a recent research report by Forrester Research, Shar VanBoskirk and Emily Riley claim that interactive marketing now accounts for 15 per cent of all advertising spend. Not only that, but they claim, “by 2014, 65 per cent of the world’s population will be mobile subscribers.” So how does your company get its fair share of attention and create a truly engaged audience? I can assure you it doesn’t start by buying a list or marketing to individuals without their consent.
By Maryjane Aviles, Oliver Palmer and Elly Towns, ADMA Digital Council.
Digital marketing is an ever changing landscape, with new technologies rising and falling almost daily. The challenge for marketers is determining where email sits in the armoury of marketing tools? How to select the right digital tools to deliver on client’s direct marketing requirements and expectations? How to deliver effective email marketing without falling foul of regulatory guidelines, codes of conduct and laws such as the Spam Act?
This White Paper provides marketers with an understanding of the email landscape including an overview of relevant regulations, a best in class guideline and a practical step-by-step guide to implementing a successful email campaign. The Paper also includes successful case studies that lend themselves to almost any business wishing to better communicate with its customers using email.
White Paper created by ADMA Digital Council Members:
Maryjane Aviles, Client Services Director, Moon Communications Group
Oliver Palmer, Co-founder and Head of Innovation, TigerSpike
Elly Towns, Director, Growth & Retention Marketing Development Manager, IAG.