The Cannes Lions are the biggest show in the industry and hardest advertising award to win. Matt Batten, Creative Director of Wunderman, and the only Australian Judge at the Cannes Direct Lions Awards, has shared his insights on what it takes to clean up at Cannes.
With 29,000 entries this year, Cannes attracted 1,857 entries in the direct category. This represented a 29% increase on the amount of submissions received in 2010. Australia accounted for 7% of all entries received which is not too bad considering the UK accounts for 4% and US 8% of entries.