Marketers Want to Strengthen Their Social Media Strategy in 2012

Cynthia Clark, Senior Writer, 1to1 Media (US).

With the second week of January coming to a close, the signs of the recent holidays are quickly disappearing. Spendthrifts have been replaced by savers and healthy salads are taking the place of gluttonous meals. What remains of the holidays are the resolutions to be better in 2012.

For many marketers, resolutions include a stronger social media presence. According to the State of Social Media Marketing report, by Awareness, marketers want to increase their presence across social media marketing platforms, increase the frequency of content publishing, and have a more robust social marketing management and monitoring strategy in 2012.

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