By ADMA.

For marketers to stay up to date in 2012 and keep ahead of the curve, targeting and personalisation techniques are going to be the things to watch.

So says Responsys, which released a list of top five marketing trends to watch for in 2012 recently.

So, what’s in store for 2012?

The top five marketing trends for 2012 according to Responsys:

1. Integration of social data will drive the personalisation of marketing campaigns

2. Display advertising will be integrated as part of relationship marketing strategies

3. Mobile marketing will become even more targeted

4. Geo-location data will be used across channels

5. Deliverability engagement levels will drop as ISPs begin to clean out their inboxes

It’s not as if any of these trends, especially regarding the prevalence of social, are earth-shattering – and if they are, get out from under that rock – they are continuing trends that will doubtlessly ramp up in the coming year.

What’s changing, what’s different here, is that there are new types of information and new types of channels out there that are really taking off, especially in the social space.  From a marketing standpoint, it’s about using those channels, not just as a means to communicate, but also as a means of understanding consumers.