This proud nation has its own lunar exploration program; it celebrates the Lunar New Year and when it comes to its social media space, it is so outlandish, that if western marketers ever land there, they probably won’t recognise the terrain. Continue reading
By Ryan Bonnici, Head of Marketing APAC, ExactTarget
Today’s consumers are highly connected and expect brands to adapt rapidly to their needs, communicating across email, mobile and social media.
For marketers, it’s very important to understand what customers expect from their interactions with your company. Successful marketers know that customers want brands to create relationship-driven experiences through the channels they use most. Continue reading
We really enjoyed TIBCO Loyalty Lab’s recent presentation at ADMA’s Lunch and Learn. Brett Hannath, the Lab’s Director of Marketing, was talking about monetising on brand engagement through social interactions.
The race that stopped the nation for several minutes has had all the online community talking for days.
It started with @melissahoyer, @becjuddloves, @napoleonperdis, @Myer_MyStore
and the likes twitting fashion images: Rose Byrne, Jennifer Hawkins, Duchess of Cornwall
and dresses, hats, hats and more hats … Continue reading
As a 1,500-kilometer-wide storm hurricane Sandy was ravaging the East Coast of the United States, despite power outages, the digital world saw yet another storm of messaging, comms, mobile app traffic and big data. Here are a few quick facts: Continue reading
By VLAD ANDRIANOV, ADMA
Felix Baumgartner fell to Earth from stratosphere on Sunday, travelling faster than the speed of sound without the assistance of a craft.
It was a giant leap for a man, as well as for the YouTubing, Facebooking and Twittering mankind.
Here’s how his four-minute, 20-second death-defying fall translates to social media numbers: Continue reading
by Michela Ziady, g2m Solutions
Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about this?
Well, other than the growth in traffic equating to an increase in potential leads, more online conversation and buzz, and more traffic to your particular site, there’s a marked correlation between organic content and SEO. Thought you knew that already? Let’s take a look at the figures, and other insights provided by Rand Fishkin, (CEO SEOmoz) and Dharmesh Shah (CTO, HubSpot) in their webinar on The State of SEO and Internet Marketing…
Inbound marketing trumps paid ads
Of all clicks made on any given SERP, 75% of these clicks go to organic results and not paid ads. Ouch if you just bid for a fairly pricey ad. But, for many B2B inbound marketers, this validates an exciting truth: inbound drives the vast majority of traffic on the web. SEO is steamrolling paid search. And content drives SEO. This means that any inbound marketer needs to be Continue reading
Few regulatory compliance issues have caused as much of a media storm as the news last week that the Advertising Standards Board (ASB) is of the view that a Facebook site of an advertiser is advertising and marketing communication.
What that means in practical terms is that the content of a site needs to comply with the rules for advertising, as contained in the AANA Code of Ethics.
Fair enough, some might think. If a company sets up a Facebook page to promote a brand to the public, it seems common-sense that it’s a marketing message. But is it really that simple to apply the usual rules to all the content on a Facebook page? The Advertising Standards Board thinks so. And they’re not the only ones. Continue reading
Kim Eupene, eCommerce: Social Media & Mobile Analyst, Virgin Australia
Without a clear mobile strategy, it can be impossible to recognise when and what to invest in – and investing in everything is likely to prove too costly and demanding for any organisation to successfully maintain,” says Kim Eupene, e-Commerce: Social Media and Mobile Analyst at Virgin Australia.
Smartphones are part of people’s everyday lives, and it has become vital for businesses to take advantage of the opportunities given by these tools. Fast changing mobile behaviours need to be clearly analysed in order to offer customers what they are looking for. Ms Eupene explains that “at Virgin Australia we place a lot of value in research and feedback from our guests. Understanding how our guests are interacting with us, what tools they are using to do this, and what we should be doing better to improve their experience with us are all key.”
Our Mobile Planet: Understanding the Mobile Consumer, a recent report undertaken by Google, has revealed that 52% of Continue reading