Q&A: Spruce Media’s COO Lucy Jacobs on Facebook ads and Success Metrics

By Heather Taylor, Editorial Director, Econsultancy, US

Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP) which have been running for three years.

These programs connected brands with developers to help them optimise social plugins, build apps on the Facebook Platform, develop strategies, and manage ad campaigns for Facebook Pages.

One of the companies that has been built around the Facebook Ad space is Spruce Media. According to their website, it has a mission. Spruce Media believes Facebook will change the future of advertising so it has created a platform to help advertisers thrive on Facebook ads.

We had a chance to talk to Lucy Jacobs, COO of Spruce Media, to talk about how the company works with Facebook, Facebook best practices, how Facebook has changed the ad space and benchmarks for success.

Continue reading