BMF Wins at the US ECHO Awards 2011

by Tim Wood

As BMF celebrate their Echo Awards, we look at each of their winning campaigns to see how they won the judges over in Boston this year.

At the recent US Direct Marketing Association Awards, BMF was the highest awarded Australian Agency. Their Weight Watchers ‘Approved by Life’ campaign picked up Silver, and BMF’s own ‘Wow Sit Down Thing’ picked up Bronze.  They also won three Leader awards for Lambassador, The Smith Family ‘Ground Zero’ and The Commonwealth Bank ‘Cricket Grants’. Tim Wood tells us how they did it.

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